AI Strategy: Deciphering the “Build vs. Buy” Dilemma for Law Firms
Free MCLE Webinar | 1 Technology CLE Credit | 60 Minutes

September 24, 2026 11:00 a.m. PDT
Digital Webinar
HOST: Christian Cooper, General Counsel, Gemini Legal 
SPEAKER: JP Son, Chief Legal Officer, Verbit
SPEAKER: Alex Solo, VP of AI Technology, Gemini Legal
Overview

As generative artificial intelligence transitions from a competitive advantage to standard legal infrastructure, law firm partners, in-house attorneys, and legal technology leaders face a pivotal decision: engineer tailored in-house AI tools or deploy enterprise off-the-shelf software.

Our panel of tech strategists and legal ethics experts delivers a practical, risk-adjusted framework to help firm leaders navigate the technical, operational, and financial realities of the build-versus-buy dilemma.

What we’ll cover:

  • Evaluating Build vs. Buy Trade-offs: Practical criteria for assessing internal technical resources, security management overhead, and technical debt. Discover when niche practice areas warrant bespoke builds over pre-packaged legal tech.
  • Evaluating Build vs. Buy Trade-offs: Practical criteria for assessing internal technical resources, security management overhead, and technical debt. Discover when niche practice areas warrant bespoke builds over pre-packaged legal tech.
  • Demystifying Token Economics: A plain-language breakdown of token usage, how to project and manage variable API costs, and strategies to avoid billing pitfalls across enterprise workflows.
  • Data Security, Sovereignty, and IP Risk: Separating fact from fiction regarding where firm data goes. We will address data residency, vendor training on firm inputs, and emerging copyright and watermarking implications for AI-generated work product.
  • Ethical Guardrails and Professional Responsibility: Essential "human-in-the-loop" protocols required to satisfy duty of competence, prevent ethical breaches, and maintain authoritative oversight over AI outputs.

Note: Gemini Legal is certified as a Multiple Activity Provider (MAP) in California. If you are not in California, please review your state's guidelines for receiving out-of-state MCLE credit. 
SPEAKER
JP Son | Chief Legal Officer, Verbit
JP Son serves as Chief Legal Officer at Verbit, a global voice intelligence platform serving the Legal, Media, and Education verticals, where he leads the company's global legal, compliance, and governance functions. He works closely with product, sales, and customers to help shape and develop Verbit's legal solutions—including DepoSim, a simulated deposition training platform, and Visor and Capture, real-time AI-powered tools for attorneys in live proceedings. Together, these category-defining solutions support legal clients across the U.S. and worldwide.
SPEAKER
Alex Solo | VP of AI Technology, Gemini Legal
Alex Solo is a seasoned technology leader with over 15 years of experience in software development, architecture, and infrastructure. He has a track record of building and leading high-performing engineering teams while delivering innovative and revenue-generating technology solutions. With a background in business and economics, he excels at aligning technology with strategic business goals.
HOST
Christian Cooper | General Counsel, Gemini Legal
Christian Cooper is a corporate attorney based in Northern California. With a passion for making sure corporations serve as model citizens in their respective communities, Cooper has spent years working between stents at the Arizona State Senate, United States House of Representatives, and boardrooms around the country. Over the years, Cooper has worked with both large and small companies, and even served as liaison to the National Football League while on Capitol Hill.

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